As the 70's rolled around, skateboarding was continuing to change as different skateboard modifications and tricks would lead it to a new standard. In 1972, Frank Nasworthy created the urethane wheel, which provided skaters with a more smooth and comfortable riding experience. It was revolutionary in the skate community, but its inspiration came from roller-rink wheel material that was used to create a wheel that wont wear down easily in the rink. So he designed a skate wheel using the same material for a better ride for skateboarders alike. Nasworthy also started a company called Cadillac wheels, selling the new wheel design to the skate community. In 1975, the resurgence of the previosly known "Skaterboarder Magazine" were published by the orginal creator John Severson to the public as just the "Skateboarder", highlighting new skate styles, trends and events.
In 1976, the first man-made skatepark, Sparks Carlsbad Skatepark was built and other parks started to pop up adding more types of ramps such as vert-ramps and kicker ramps. Then during the same year, U.S. soldiers went oversees to Munich, Germany and brought over the skateboarding culture and skating increased in popularity. Munich soon then become the skateboard 'hotspot' in Germany, leading to the first skatepark there. Also, a little later that year, the first German skateboard magazines were published and the first skate compitition was held in Munich later in 1978.
As more traction come to skateboarding, it led to more skates to the sport. More tricks and styles emerged and developed into some of the most iconic manuvers ever. The builed of the skateboard also evolved, adding more concave, adding kicks to both end of the board, and rounding the ends to help improve the riders experience for different tricks. In 1978, skater Alan Gelfand invented the ollie move, which catepolted air moves into the skate community, giving the spark for new styles of tricks and ideas to move the board.