In the early 60's skateboarding was starting to gain more popularity in the U.S. In 1962, a surf shop named "Val-Surf" released the first self-produced skateboards, providing a surfboard shape and rollerskate trucks and wheels attatched to the bottom, sold as a complete setup.
Later that year, the company Patterson Forbes improved on the new complete skateboards that were on the market and produced the first mass produced complate skateboards with upgraded trucks. Also, skateboards started to have variations of metal and clay wheels as time moved foward to help increase maneuverability and speed. Then in 1963, Larry Stevenson published the first advertisement for skateboarding in his "Surf Guide Magazine". During that same year, a major start for competitive skateboarding took place at the first ever skatboarding contest in Hermosa Beach, California.
In 1964, skateboarding started to increase in even more popularity, resulting in the first ever published skateboard magazine called "The Quarterly Skateboarder".
Later on in the decade, clothing brands such as "vans" established in 1966, Converse, DC shoes, and Etnies started making shoes for skateboarders even though the popularity of the new sport declined after 1965, there was still a small community of people who kept it alive.
In 1969, the skateboard was further improvised on by Larry Stevenson who added the "kicktail" at the end of deck that was raised at an angle to help skaters to perform more tricks off the ground. Making it possible for board to have "pop" to do more air tricks such as the ollie or kickflip in the decades to come.