about

know more, buy less is a website designed to help people become more conscious consumers. Phrases like conscious consumption, sustainability and social responsibility are often used synonymously, but some of these phrases have carefully measured definitions, while others are a bit looser. Conscious consumption is an umbrella term that simply means engaging in the economy with more awareness of how your consumption impacts society at large. Shopping sustainably, with the intent to preserve the environment, is one way to consume more consciously.