Edward Mason Eggleston (22 November 1882 – 14 January 1941) was an American painter who specialized in calendar portraits of women, fashionable and fantastic. He was also a well known commercial illustrator doing work for companies such as the Fisk Tire Company, the Pennsylvania Railroad, and the Great Lakes Exposition.
He attended the Columbus Art School in Columbus, Ohio and moved to New York about 1915, where he worked to illustrate magazine covers, travel posters, advertisements and calendars. He worked primarily with oil paints on canvas, and also with pastels, water colors, and gouache.
Eggleston tapped into an American trend toward escapist fantasy during the Great Depression years of the 1930s. Described as "storytelling," his calendar works focused on women in stylish and fashionable dresses and hats, swimwear, or costumed as Native-American women, "Egyptian goddesses," pirate girls, and women in the character of Peter Pan.
Eggleston painted to create illustrations. He was a successful illustrator during the 1920s and 1930s, a period included in the Golden Age of Illustration.
The work of artists, Eggleston included, was influenced by what would sell to the American public. While boundaries were pushed with some images, such as in areas of nudity and sexuality, publishers sought images that would sell. One aspect of Modernism (of which Art Deco is part) was that artists were resisting a status quo. It meant an artist deciding for himself or herself what standards he would aspire to achieve. By the very nature of illustration, art in which a publisher or editor has a say, the artist's deciding for himself the standards he will meet is limited.